TikTok is introducing a updated setting that allows them to reduce the volume of AI-created media appearing in their streams. This initiative comes as the company announced that it currently hosts over 1 billion AI videos.
Trial and Implementation
This change is in a pilot phase over the next few weeks before a global release. This shift comes amid a increase in AI content, spurred by emerging AI video creators.
AI Content on Other Platforms
It has been noted that approximately one in 10 of the fastest-growing channels on a competing service exclusively feature AI-generated videos. A significant portion of this material is considered mass-produced AI material, a phrase for poor-quality, bulk-generated content that is typically absurd or bizarre.
Based on user feedback that a lot of users enjoy content made with AI tools, ranging from computer-generated images to educational videos, and we want to offer the community the ability to adjust the amount of that, depending on their own choices,” stated a spokesperson.
AI on the Platform
TikTok disclosed that there are currently over a billion videos on its service tagged as artificially created. Collectively, over 100 million pieces of content are added to the app each day, making AI-generated material a relatively small portion of its overall inventory.
User Control Features
Members will be in a position to decrease or raise the volume of AI content they view by opening the topic control feature in the app and selecting the AI content topic. Other topics that can already be controlled under the tool include politics, fashion, beauty, and choreography.
Platform Guidelines
The platform’s policies mandate content makers to label convincing AI-generated content, and it bans harmful deepfakes of public figures or emergencies. Any authentic-looking AI video that is without a tag can be taken down under its terms of service.
Furthermore, the app will now add an “AI-made” watermark to content made using its built-in AI features, or flagged by an cross-platform project for identifying artificial media. This action is aimed to deter users from trying to circumvent the labeling process.
Educational Initiatives
TikTok is additionally introducing a two million dollar awareness program for professionals and groups to produce educational content about responsible artificial intelligence. This program will benefit educational bodies dedicated to teaching coding and technology.
Platform Protection
The video-sharing app has defended its moderation strategy, during controversy over plans to cut jobs for a large number of review team members in the UK. The company is planning to reduce 439 jobs in its content moderation team in its British office, with labor groups and digital protection specialists raising concerns that staff are being displaced by automated systems.
A company official explained that staff-based oversight would remain essential, but AI can protect employees by eliminating the most graphic content ahead of it is viewed by humans. TikTok reported a notable drop in explicit and harmful content seen by content reviewers over the previous year due to reliance on its AI tools.
We believe it is crucial to balance staff and AI to maintain a secure environment,” she said. “We’ll have staff as part of that process, but we further consider it’s highly necessary to reduce exposure to harmful content as quickly as possible, which is the area in which a extensive automated help is making a difference operate efficiently.”
